Nowadays, most fashion labels create at least two or four collections. There are various ways to deliver a product, so let's clarify what they are and how to take advantage of them.
Capsule collections
have become a favorite among brands. These capsules are simply a collection that has between 5 and 15 references and are significantly smaller than a “normal” collection (30 to 70 references).I use quotation marks here because “normal” is a very subjective word and we all know that fashion is a subjective industry. Brands will present capsule collections when testing product ideas or to create exclusivity: there are a limited number of styles and units available. The well-developed collections that are sold can have anywhere from a few to more than 100 designs, depending on the brand. All of these types are commercially viable and there are many examples of designers presenting these types of collections. These are the pieces in your collection that you sell the most (or, if you're designing your first collection, the ones that you think you'll sell the most, based on research from your target audience).
Alternatively, you can be a one-of-a-kind type of designer and create a collection that consists of unique individual pieces. When you think of luxury brands, names such as Armani, Dior, Balenciaga, Gucci, Louis Vuitton, Prada and Tiffany come to mind. Fortunately for fashion designers, there is no strict limit to the number of garments that make up an entire clothing collection. The fashion industry is famous for being fickle, biased and often trend-driven, so it's essential to know how to design a commercially sound fashion collection that is consistent and makes sense to buyers. Sometimes, a clothing collection doesn't have the goal of becoming something massive, popular and mega-flexible.
They are often limited in terms of colors and sizes; being a one-of-a-kind designer brand is a business where you rely on selling an inventory of inventory created in advance.
